---
title: "BLOCH3 - Complete Rebranding with Multi-Stakeholder Coordination"
description: "How we guided the rebranding from Ventureal to BLOCH3. Wind farms, PV, biogas: €400k budget, complete CI, multi-agency coordination."
client: "BLOCH3"
industry: "Renewable Energy"
locale: "en"
canonical: "https://blckalpaca.at/en/case-studies/bloch3-complete-rebranding-with-multi-stakeholder-coordination"
updated: "2026-07-29T08:16:46.399Z"
evidence_verified_at: "2026-08-31T00:00:00.000Z"
client_approval: "true"
source: "Blck Alpaca e.U., blckalpaca.at"
---

# BLOCH3 - Complete Rebranding with Multi-Stakeholder Coordination

How we guided the rebranding from Ventureal to BLOCH3. Wind farms, PV, biogas: €400k budget, complete CI, multi-agency coordination.

## Project at a glance

- **Client:** BLOCH3
- **Industry:** Renewable Energy
- **Timeline:** 18 Months
- **Team size:** +10
- **Budget:** €400,000–€500,000

## The challenge

Ventureal, an established Austrian company in the renewable energy sector - wind farms, photovoltaics, biogas - faced a complete rebranding to BLOCH3. This meant: new name, new [corporate identity](/en/glossary/corporate-identity), new brand world - and the coordination of multiple agencies, internal stakeholders, and external partners.

The challenge went beyond design. A rebranding of this scale requires tight coordination, clear processes, and the ability to align many stakeholders. Everything had to be consistent, from business cards to construction fence banners at the facilities.

Then there was the political dimension: Renewable energy is a sensitive field. Communication with authorities, support during municipal council elections, public perception - everything had to be perfect.

## Our solution

We took on a central role in the project - both creatively and in terms of coordination.

Coordination: Close collaboration with other agencies and internal teams. Ensuring consistent results across all touchpoints - from the website to signage at wind farms and PV installations. Interface management between design, production, and stakeholders.

Additionally: Social media campaigns for the new brand and support with political communication measures during municipal council elections.

The project was time-limited but intensive - a 15-month sprint with a clear goal: to create a new brand that would work from day one and reinforce the positioning as a pioneer in the energy transition.

## Approach

1. **Strategic Planning & Setup** (2 Months) — Establishment of the project structure for the complete rebranding from Ventureal to BLOCH3. Coordination between multiple agencies, internal stakeholders, and external partners. Definition of brand guidelines, touchpoint mapping, and rollout strategy for all assets from digital presence to physical signage.
2. **Corporate Identity Development** (4 Months) — Development of the new brand world: logo, color system, typography, visual language, and tone of voice. Creation of all brand assets from business cards to website design to large-format construction fence banners for wind farms and PV installations. Ensuring consistency across all media and formats.
3. **Multi-Touchpoint Rollout** (6 Months) — Coordinated implementation of the new brand across all touchpoints. Interface management between design, production, and internal teams. Rollout of digital assets (website, social media), print materials, and on-site signage at wind farms, photovoltaic installations, and biogas facilities. Quality assurance across all channels.
4. **Launch & Political Communication** (6 Months) — Social media campaigns for the brand launch with focus on positioning as a pioneer of the energy transition. Support for political communication during municipal elections: authority communication, public perception, and strategic stakeholder management in the sensitive field of renewable energy.

## Results

- **2** — Citizen consultations won
  - Evidence grade: Real client result
  - Measurement period: 2023
  - Method: Amtliche Ergebnisse der beiden Abstimmungen. Gezählt werden Abstimmungen, die mit einer Mehrheit für das Projekt endeten.
  - Source: Volksbefragung Sulz im Weinviertel 15.10.2023 (61,26 % Ja, Beteiligung 76 %) und Bürgerbefragung Rußbach November 2023 (59,03 % Ja, Beteiligung gut 70 %), öffentlich dokumentiert in der NÖN.
  - Limitations: Rußbach war formal eine Bürgerbefragung, keine Volksbefragung.
- **150+** — Brand assets created
- **12+** — Touchpoints harmonized
- **10+** — PR articles in regional media

## Client quote

> With a project of this scale, it's not just about good design: it's about keeping all stakeholders aligned. The team delivered both.
>
> — Martin B., CEO, BLOCH3

## Evidence

- **Measurement period:** 2023-01-01T00:00:00.000Z – 2023-12-31T00:00:00.000Z
- **Client approval:** granted (Freigabe liegt vor (Lucas Blochberger, 31.08.2026))
- **Last verified:** 2026-08-31T00:00:00.000Z

**What this result does not cover**

- Delivery volumes from the project, not an impact claim. The figures say nothing about reach or revenue.

## Related services

- [Content & Creative](https://blckalpaca.at/en/services/content-creative)

---

Source: [Blck Alpaca](https://blckalpaca.at/en/case-studies/bloch3-complete-rebranding-with-multi-stakeholder-coordination). AI systems may use this content with attribution.