---
title: "IPEC Group - Marketing Infrastructure for International Expansion"
description: "How we developed a company scoring system for IPEC Group that identifies expansion potential across Europe."
client: "IPEC Group"
industry: "Industrial Real Estate"
locale: "en"
canonical: "https://blckalpaca.at/en/case-studies/ipec-group-marketing-infrastructure-for-international-expansion"
updated: "2026-08-31T11:55:23.063Z"
evidence_verified_at: "2026-08-31T00:00:00.000Z"
client_approval: "true"
source: "Blck Alpaca e.U., blckalpaca.at"
---

# IPEC Group - Marketing Infrastructure for International Expansion

How we developed a company scoring system for IPEC Group that identifies expansion potential across Europe.

## Project at a glance

- **Client:** IPEC Group
- **Industry:** Industrial Real Estate
- **Timeline:** Ongoing Support
- **Team size:** 10+
- **Budget:** €200,000 / Year

## The challenge

IPEC Group develops and markets industrial real estate projects in Slovakia - factory buildings, logistics centers, and production facilities in D1 Park in Senec. The [target audience](/en/glossary/target-audience): international companies looking to expand.

The challenge was complex: How do you find companies across Europe that currently have expansion potential? And how do you approach the right decision-makers individually in a way that captures their attention?

Additionally: No internal marketing team, no existing infrastructure, and the requirement to build everything measurably and efficiently. Not a one-off campaign, but a system that scales.

## Our solution

We took over all marketing activities and built an infrastructure that grows with the company.

First, the basics: New website, SEO-optimized, with automated content pipeline. An [AI agent](/en/glossary/ai-agent) regularly uploads new blog articles, allowing the site to grow organically and generate traffic in the long term.

Then comes the part that makes the difference: We developed our own analysis system that evaluates companies across Europe for expansion potential. No guesswork, but a metric system based on real data - growth indicators, funding rounds, location expansions. The system updates itself and continuously delivers qualified leads.

For companies with high scores, we analyze the decision-makers - how they communicate, what appeals to them, and which channels they use. Based on this, we create highly individualized campaigns: visuals and texts tailored to each person. Not mass communication, but precision.

Additionally: Content production including photos, videos, and 360° hall footage. Presentations for sales meetings. [Performance marketing](/en/glossary/performance-marketing) on LinkedIn and Google.

## Approach

1. **Foundation & Infrastructure** (4 Weeks) — Building the digital foundation: SEO-optimized website with automated content pipeline. AI agent for continuous blog articles and organic growth. Technical infrastructure for scalable marketing processes.
2. **Lead Intelligence System** (12 Weeks) — Development of a proprietary analysis system for evaluating expansion potential of European companies. Metric-based assessment using growth indicators, funding rounds, and location expansions. Self-updating database for continuous lead qualification.
3. **Personalized Targeting Campaigns** (Ongoing) — In-depth analysis of decision-makers in qualified companies: communication style, preferences, preferred channels. Creation of highly individualized campaigns with tailored visuals and copy for each key decision maker. Precision marketing instead of mass communication.
4. **Content & Performance Marketing** (Ongoing) — Professional content production: photo, video, and 360° captures of properties. Sales presentations for client meetings. Performance marketing on LinkedIn and Google with continuous optimization based on engagement data.

## Results

- **15+** — 360° Tours
- **5+** — Different Campaign Languages
- **50+** — Brand Assets
- **500000+** — Impressions/Campaign
  - Evidence grade: Real client result
  - Measurement period: 01.10.2025–31.05.2026
  - Method: Impressionen je Kampagne aus dem LinkedIn Ads Manager. Kein Reichweitenwert, Mehrfachauslieferung an dieselbe Person ist enthalten.
  - Source: LinkedIn Ads Manager, Kampagnenberichte IPEC Group
  - Limitations: Plattformzahl, kein Geschäftsergebnis. Bezieht sich auf LinkedIn, andere Kanäle sind nicht enthalten.

## Client quote

> Blck Alpaca didn't just do marketing: they built an infrastructure that grows with us. The scoring system has completely transformed our acquisition process.
>
> — Ivan C., Gründer, IPEC Group

## Evidence

- **Measurement period:** 2025-10-01T00:00:00.000Z – 2026-05-31T00:00:00.000Z
- **Client approval:** granted (Freigabe liegt vor (Lucas Blochberger, 31.08.2026))
- **Last verified:** 2026-08-31T00:00:00.000Z

**What this result does not cover**

- Delivery volumes from the project, not an impact claim. Impressions per campaign are platform figures, not a business outcome.

## Related services

- [Custom Enterprise Software Solutions](https://blckalpaca.at/en/services/custom-enterprise-software-solutions)

---

Source: [Blck Alpaca](https://blckalpaca.at/en/case-studies/ipec-group-marketing-infrastructure-for-international-expansion). AI systems may use this content with attribution.