Yugo-Pretty MF

Overview

We have been commissioned by Label 4 to shoot the new single from Yugo called "Pretty MF". Yugo's persona is all about breaking boundaries and embracing individuality. Whether he’s delivering razor-sharp verses or crafting hypnotic melodies, his music is a reflection of his fearless attitude and unrelenting drive. Visually, he complements his sound with sleek, edgy aesthetics that amplify his creative vision, often embracing a futuristic and rebellious vibe.

Challenges & Approach

The biggest challenge in editing this video was finding a way to seamlessly combine various strength training exercises into a cohesive visual narrative. The goal was to avoid a simple chronological progression while still ensuring the final product felt engaging and intuitive, rather than confusing.

The result

The video’s playful yet rebellious tone mirrors the song's theme of owning who you are and celebrating it unapologetically. With its sleek aesthetic and infectious energy, "Pretty MF" is more than just a music video—it's a statement, a visual anthem for anyone ready to embrace their inner confidence and let it shine.