Glossary

Storytelling

Storytelling uses narrative structures to convey brand messages in an emotional and memorable way. Stories create connection, identification, and memory. AI tools support storytelling through analysis of successful narratives, generation of story variations, and personalization of stories for different segments.

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Generali Logo
Goldenes Kreuz Logo
Interactive Paper Logo
Heimwatt Logo
IPEC GROUP Logo
Josko Logo
Martini Logo
Microsoft Logo
Nexi Group Logo
NEOH Logo
On Logo
ORF Logo
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Sony Music Logo
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Universal Music Logo
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