Data-Driven Marketing
Performance Marketing, SEO and Analytics. Data over gut feeling – for campaigns that deliver measurable results.
The Challenge
Most marketing decisions are still based on intuition rather than data. Campaigns are optimized by gut feeling, budgets are allocated by habit, and target audiences are defined by assumptions.
The result: wasted advertising budgets, missed opportunities, and no clear indication of what actually works. Without data-driven insights, marketing teams are flying blind.
Additionally: Data is scattered across different tools with no unified view. Attribution remains unclear - which channel truly drives conversions? Campaigns are optimized through trial and error instead of predictive analytics. And true personalization often fails due to technical implementation challenges.
Our Solution
We bring structure to your marketing. All data sources in one place - CRM, website, ads, social media. One central view instead of scattered tools.
Alto
For complex target audiences, we develop custom analysis systems: company scoring, expansion potential assessment, automated lead qualification. Just like with IPEC Group, where we identify companies across Europe based on their growth potential.
The result: Marketing decisions based on data. Budgets that land where they make an impact.
Our Process
Audit
We analyze your current marketing performance, data sources and tracking setup.
Strategy
Define KPIs, refine target audiences, determine channel mix – based on data, not assumptions.
Setup
Implement tracking, set up dashboards, build campaign structure.
Implementation
Launch campaigns, run A/B tests, continuously optimize.
Reporting
Transparent reports, clear KPIs, traceable ROI.
Audit
We analyze your current marketing performance, data sources and tracking setup.
Strategy
Define KPIs, refine target audiences, determine channel mix – based on data, not assumptions.
Setup
Implement tracking, set up dashboards, build campaign structure.
Implementation
Launch campaigns, run A/B tests, continuously optimize.
Reporting
Transparent reports, clear KPIs, traceable ROI.
Frequently Asked Questions
Answers about Data-Driven Marketing
Ready for the next step?
Let's discuss how we can customize this service for your business.

































