Glossary
Click-Through Rate
The click-through rate (CTR) measures the ratio of clicks to impressions and is a key metric in digital marketing. AI systems optimize CTR through automated A/B testing, personalized content, and intelligent timing.
The click-through rate (CTR) measures the ratio of clicks to impressions and is a key metric in digital marketing. AI systems optimize CTR through automated A/B testing, personalized content, and intelligent timing.