AndreasB.-PersonalBrandingforAustria'sBiogasPioneer
At a Glance
Challenge
Andreas B. is CEOCo-founderof Biopower GmbH, Austria's largest biogas provider. Their goal: To position themselves as a thought leader in renewable energy - with all the political implications that come with this industry.
The Challenge: Building an authentic personal brand that addresses political topics without becoming generic. Content that works on LinkedIn and Instagram - consistent, professional, without turning it into a full-time job.
Renewable energy is a highly political field. Every post has to be spot on. No generic sustainability phrases, but clear positions with substance.
Solution
We took over complete social media management. Strategy, content production, posting, community management - everything from a single source.
The focus is on LinkedIn as the main channel, complemented by Instagram. We develop content that positions: thought leadership pieces on energy policy, commentary on current developments, and personal insights into day-to-day business operations.
Regular content shoots provide photo and video material that is authentic and matches the person. No stock photos, no corporate speak - just an entrepreneur who says what he thinks.
The political dimension requires special care. We thoroughly research topics, formulate precisely, and ensure each post achieves the desired impact.
Our Strategy
Step by step from concept to implementation
Brand Strategy & Positioning
Stakeholder interviews, market analysis, definition of political positioning, tonality development, competitor analysis in the thought leadership space
Content Strategy & Editorial Planning
Define topic priorities, create editorial calendar, define content formats, posting frequency and channel strategy (LinkedIn/Instagram)
Production & Content Creation
Content shoots, copywriting, video production, graphic design, building a content archive for ongoing use
Launch & Ongoing Management
Go-live, daily community management, monitoring & reporting, monthly content optimization based on performance data
Brand Strategy & Positioning
Stakeholder interviews, market analysis, definition of political positioning, tonality development, competitor analysis in the thought leadership space
Content Strategy & Editorial Planning
Define topic priorities, create editorial calendar, define content formats, posting frequency and channel strategy (LinkedIn/Instagram)
Production & Content Creation
Content shoots, copywriting, video production, graphic design, building a content archive for ongoing use
Launch & Ongoing Management
Go-live, daily community management, monitoring & reporting, monthly content optimization based on performance data
Brand Assets
Insights into design, development, and creative implementation
Visual Content Design for Social Media
Guest Article in the Senate of Economy
Visual Content Production: Biogas Plants Ziersdorf & Retz
The Results
Measurable success and concrete numbers
"I can focus on my business while my online presence is professionally managed. The team understands how I communicate – and often does it better than I could myself."
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