Blck Alpaca is a data-driven marketing and AI agent agency based in Vienna, Austria. The team builds marketing automation, content and bespoke enterprise software for B2B clients in Austria, Germany and Switzerland. Founded in 2024, led by Lucas Blochberger (founder, owner and CEO).
Press & Media
For journalists, editors and event organisers: contact, company facts, copy-ready text and downloadable material. Everything on this page may be used for editorial coverage.
Updated: September 2026
Founded
Headquarters
Markets
Service areas
One contact, short paths.
Interviews, quotes, bylined articles, background briefings, panel participation. Tell us what it is about and when you need an answer.

Lucas Blochberger
Founder & CEO
Reply within 24 hours on working days. For interviews, bylined articles, quotes and background briefings.
- office@blckalpaca.at
- Phone
- +43 676 451 43 83
- Lucas Blochberger
Topics we speak on
- AI agents in marketing, sales and support
- Marketing automation and data sovereignty (self-hosted)
- SEO and visibility in AI search systems (GEO)
- Public IT procurement in Austria (own data study)
- The EU AI Act in practice for small and mid-sized companies
Company facts
All figures cleared for citation. Source: commercial register and company.
- Company
- Blck Alpaca e.U.
- Legal form
- Registered sole proprietor (e.U., Austria)
- Founded
- 24 April 2024
- Headquarters
- Maria-Lassnig-Straße 33/1/29, 1100 Vienna, Austria
- Owner and management
- Lucas Blochberger
- Commercial register
- FN 627159v
- VAT ID
- ATU80729525
- Serving
- Austria, Germany, Switzerland
- Service areas
- Data-driven marketing · Content & creative · Custom enterprise software · AI agent integration
- Business models
- Direct B2B client work and AI infrastructure for partner agencies that keep their client relationship
- Languages
- German, English, Slovak
- Website
- blckalpaca.at
Company description, ready to copy
Three lengths, one message. Cutting is fine; adding superlatives is not.
Blck Alpaca e.U. is a data-driven marketing and AI agent agency based in Vienna, Austria. It works in four areas: performance marketing, SEO and analytics; photo, video, graphic design and social media; bespoke enterprise software; and the integration of AI agents into existing workflows. Its clients are B2B companies in Austria, Germany and Switzerland. Alongside direct client work, Blck Alpaca supplies partner agencies with the technical AI infrastructure while the partner agency keeps the client relationship. The company was founded in April 2024 and is led by Lucas Blochberger (founder, owner and CEO).
Blck Alpaca e.U. is a data-driven marketing and AI agent agency based in Vienna, Austria. The company was founded in April 2024 and is led by Lucas Blochberger (founder, owner and CEO). Its work falls into four areas: performance marketing, SEO and analytics; content production with photo, video, graphic design and social media; bespoke enterprise software; and the integration of AI agents into existing workflows, for example in sales, support or content operations. The technical base is self-hosted systems, so client data stays inside the client’s own infrastructure. Blck Alpaca operates two models. In direct client work the team serves B2B companies in Austria, Germany and Switzerland across all four areas. For partner agencies, Blck Alpaca supplies the technical AI infrastructure behind the scenes; the partner agency keeps the client relationship and remains the visible party. The company publishes its own data studies, most recently the Austria IT Procurement Monitor based on 18,165 public IT contract awards since 2019, and runs a knowledge base and glossary on AI in marketing in German, English and Slovak.
Logos, photos, documents
Original files without compression. Free to use for editorial coverage of Blck Alpaca, photo credit “Blck Alpaca”.
- ZIP · 2 MB
Logo-Package
4 transparent PNGs, 4856 px, 300 dpi, black and white, each with and without wordmark. Vector file (AI) included.
Download - ZIP · 1.3 MB
Founder-Portrait
2 JPGs of the founder and managing director, portrait (1500 × 2000 px) and landscape (1600 × 1027 px). Credit: Blck Alpaca.
Download
Terms of use
- Do not distort, recolour or combine the logo with other brands.
- Photos only in connection with coverage of Blck Alpaca, no third-party advertising.
- Photo credit: Blck Alpaca.
Articles
Pieces by the team in external trade and business media.
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Sabrina Ullmann · by Lucas Blochberger
KI Content Workflow für WordPress: automatisieren, ohne die Kontrolle abzugeben
Themen finden, Briefing schreiben, Text entwerfen, Keywords einbauen, Meta-Beschreibung nicht vergessen. Jede Woche aufs Neue.
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3Pos · by Lucas Blochberger
Automatisierte Kundenbindung: 3 umsatzgenerierende Vertriebssystemfunktionen.
The cash register does not automatically become a marketing tool through an additional software module.
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medianet · by Lucas Blochberger
Wie modellierte Conversion die Budgetverteilung verzerrt.
The ad platform reports 1,000 sales, the CRM knows 640: guest commentary on modelled conversions and why the gap is method, not a tracking bug.
dem&k – marketing & kommunikation · by Lucas Blochberger
Share of Model – Warum KI-Sichtbarkeit ein neuer Marketing-KPI ist?
Share of Model for the Swiss market: how AI assistants shift brand perception and which metric marketing teams need now.
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INTERNET WORLD Austria · by Lucas Blochberger
KI-Sichtbarkeit als neuer KPI: Warum „Share of Model" das Share of Voice ablöst
Why brands need to measure how often ChatGPT, Gemini and Google AI Overviews mention them, and how to operationalise Share of Model.
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Trending Topics · by Lucas Blochberger
Von Musikvideos zu KI-Agenten: Was passiert, wenn eine Wiener Agentur KI einschaltet?
From film production to a data-driven marketing agency with AI agents: the decisions, the mistakes and what transfers to other companies.