GEO
Visibility in AI search — so your brand is recommended as a reliable source in ChatGPT, Google AI Overviews, Perplexity and Gemini. Across all six GEO disciplines, from entities and AI-readable content structure to measuring your AI visibility. That’s how you win the channel where your customers research next.
Brand mentions in AI answers
ChatGPT, AI Overviews, Perplexity & Gemini
Cited on your core topics
to measurable AI visibility
What we deliver
Generative Engine Optimization (GEO) covers everything that helps your brand appear as a reliable source in the answers of generative AI systems like ChatGPT, Google AI Overviews, Perplexity and Gemini. More and more people no longer research through a list of blue links but let AI give them a direct answer – and that’s increasingly where visibility is decided. Being named in those answers earns trust and reach before classic search even comes into play.
Effective GEO doesn’t happen by accident. We think of it as six interlocking disciplines – prioritised by data and impact on your visibility in AI search.
Entities & knowledge graph
AI systems think in entities, not keywords. We turn your brand, services and experts into clear, machine-readable entities – through structured data, consistent facts and presence in knowledge sources like the Google Knowledge Graph. So the AI reliably knows who you are and what you stand for.
AI-readable content structure
For AI to cite your content, it has to be extractable. We structure your knowledge into clear answers, definitions and question-and-answer formats a language model can take directly – concise, evidenced and to the point. Prose becomes citable knowledge.
Source authority & citability
AI systems favour sources seen as credible. That authority comes from demonstrable expertise and experience (E-E-A-T), solid evidence and mentions of your brand in the relevant field. We build the signals that lead AI to cite you specifically.
Technical AI accessibility
What AI crawlers can’t reach can’t be cited. We ensure clean access for AI bots (such as GPTBot, OAI-SearchBot and PerplexityBot), server-rendered HTML and structured data that gives your content the context it needs. The technical foundation that makes AI visibility possible in the first place.
Multi-engine presence
AI search is fragmented: ChatGPT, Google AI Overviews, Perplexity and Gemini select sources differently. We don’t optimise for a single engine but build presence across all the relevant systems – so you’re visible wherever your audience actually asks.
Monitoring AI visibility
AI answers aren’t static and aren’t the same every day. We track whether and how your brand is named for the decisive prompts, measure your share of voice in AI answers and adjust deliberately. That turns AI visibility from a black box into a manageable channel.
GEO and SEO belong together
GEO doesn’t replace SEO – the two work together. A technically clean, topically deep and credibly linked website is the foundation on which AI visibility is built. That’s why we think both channels as one: what strengthens your classic visibility also feeds your presence in AI search when it’s structured right.
The Challenge
Search is shifting into AI systems – but most websites aren’t built for it. Content that reads well for humans often isn’t cleanly captured by models, gets summarised incorrectly or isn’t used as a source at all.
The risk: your competitors get recommended by ChatGPT and co., you don’t – and you don’t even notice, because classic analytics don’t reflect this visibility.
Our Solution
We make your content AI-readable and trustworthy: clearly structured, unambiguously defined, evidenced and consistent across the entire web. That increases the likelihood that models recognise and recommend you as a source.
Instead of guessing, we work measurably: we monitor your AI visibility, identify gaps and close them deliberately.
Use Cases
How SEO delivers in different industries — from the starting point to a measurable result.
Renewable Energy
For complex energy topics, prospects increasingly ask ChatGPT & co. for recommendations and explanations – instead of classic googling. Whoever doesn’t appear in those AI answers doesn’t exist for this audience.
We structure your expertise so AI systems cite it: clear entities, evidenced statements on technologies and subsidies, Q&A content and technical crawler accessibility.
Your brand is named as a source in AI answers on energy topics – gaining visibility long before competitors take GEO seriously.
Our Process
GEO audit
We analyse whether and how you appear in the relevant AI systems and where the biggest gaps are.
Structure & preparation
We bring your content into a machine-readable, citable form: schema, definitions, FAQ and how-to structures.
Authority & consistency
We strengthen E-E-A-T and ensure uniform entity signals across the entire web.
Monitoring
We track your AI visibility continuously and refine where answers don’t yet consider you.
GEO audit
We analyse whether and how you appear in the relevant AI systems and where the biggest gaps are.
Structure & preparation
We bring your content into a machine-readable, citable form: schema, definitions, FAQ and how-to structures.
Authority & consistency
We strengthen E-E-A-T and ensure uniform entity signals across the entire web.
Monitoring
We track your AI visibility continuously and refine where answers don’t yet consider you.
Frequently Asked Questions
Answers about GEO
Allgemein
3What is GEO (Generative Engine Optimization)?
How does GEO differ from SEO?
Do I need GEO if my SEO is already good?
Ablauf
1How long does it take for GEO to work?
Technologie
2Can AI visibility even be measured?
What is llms.txt?
Ready for the next step?
Let's discuss how we can customize this service for your business.