Glossary
Explainable AI
Definition
Explainable AI (XAI) refers to AI systems whose decision-making processes are transparent and interpretable by humans. Unlike "black box" models, XAI systems can explain why they made a specific recommendation or decision. This is particularly relevant in the context of the EU AI Act, which mandates transparency requirements for high-risk AI systems. In marketing, Explainable AI means companies can understand and communicate why their AI systems target specific audiences, recommend content, or allocate budgets.
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