SEO & GEO
Comprehensive knowledge base on Search Engine Optimization and Generative Engine Optimization — from technical fundamentals to AI visibility strategy.
SEO Fundamentals
The foundation: What SEO is, how search engines work, and what areas it encompasses.
Technical SEO
Crawling, indexing, Core Web Vitals, Schema Markup and AI crawler management.
On-Page SEO
Title Tags, Meta Descriptions, heading hierarchy and content optimization for AI extraction.
Off-Page SEO & Link Building
Brand Mentions, Digital PR, Backlinks, Social Signals and the shift from links to brand signals.
Content SEO & Keyword Research
Keyword Research, Topic Clusters, Information Gain and content creation in the AI era.
Local SEO
Google Business Profile, local citations, reviews and near-me optimization for the DACH region.
GEO: Generative Engine Optimization
Optimization for AI search systems — ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude.
SEO Metrics, KPIs & Analysis
Traditional SEO KPIs, AI-native metrics and the new measurement framework.
International & Programmatic SEO
Hreflang, domain strategies, DACH specifics and data-driven content creation.