SEO & GEO
Comprehensive knowledge base on search engine optimization and generative engine optimization: from technical fundamentals to AI visibility strategy.
SEO Fundamentals
The foundation: What SEO is, how search engines work, and what areas it encompasses.
Technical SEO
Crawling, indexing, Core Web Vitals, schema markup and AI crawler management.
On-Page SEO
Title tags, meta descriptions, heading hierarchy and content optimization for AI extraction.
Off-Page SEO & Link Building
Brand mentions, digital PR, backlinks, social signals and the shift from links to brand signals.
Content SEO & Keyword Research
Keyword research, topic clusters, Information Gain and content creation in the AI era.
Local SEO
Google Business Profile, local citations, reviews and near-me optimization for the DACH region.
GEO Guide: Generative Engine Optimization at a Glance
Generative Engine Optimization: making content citable for ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude, from the basics to measurement.
SEO Metrics, KPIs & Analysis
Traditional SEO KPIs, AI-native metrics and the new measurement framework.
International & Programmatic SEO
Hreflang, domain strategies, DACH specifics and data-driven content creation.