E-E-A-T: Experience, Expertise, Authoritativeness and Trust
E-E-A-T is Google's framework for evaluating content quality. Content with established author expertise is cited 340 percent more frequently by AI engines than anonymous content — making E-E-A-T a critical GEO factor.
Key Takeaways
- ✓Content with author expertise is cited 340% more frequently by AI
- ✓Trust is the central element — the other three support it
- ✓Experience (first hand) was added December 2022
- ✓YMYL topics (health, finance, law) require highest E-E-A-T standards
- ✓Person Schema with knowsAbout makes expertise machine-readable
- ✓Author profiles with Schema and sameAs links to authoritative profiles
E-E-A-T is the connecting link between content quality, SEO performance and AI visibility.
The four dimensions
Experience: First-hand experience with the topic.Expertise: Deep specialized knowledge.Authoritativeness: Is cited as a primary source.Trustworthiness: Transparent sources and reliable information. Trust is the central element — the other three dimensions support it.
E-E-A-T and GEO
Content with established author expertise is cited 340 percent more often by AI engines than anonymous content. For AI systems, attribution is crucial: Person Schema with knowsAbout makes expertise machine-readable, sameAs links to LinkedIn and professional publications confirm identity.
Data & Statistics
Content mit Autoren-Expertise wird 340% häufiger von AI-Engines zitiert
GEO-Analyse (2025)“Experience is the newest dimension of E-E-A-T, and it is critical. First-hand experience with a topic creates content that AI cannot replicate.”
— Lily Ray, VP SEO, Amsive Digital