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2.11Intermediate6 min

IndexNow: 3.5 Billion URLs Daily — Without Google

Lucas Blochberger··Updated 20 April 2026
Definition

IndexNow is a push protocol for instant URL indexing on Bing, Yandex, Naver, Seznam and Yep. 3.5 billion URLs are submitted daily, IndexNow is responsible for 22 percent of all clicked Bing URLs. Google does not support IndexNow as of April 2026.

Key Takeaways

  • 3.5 billion URLs are submitted daily via IndexNow
  • IndexNow responsible for 22% of all clicked Bing URLs
  • Supported by: Bing, Yandex, Naver, Seznam, Yep
  • Google does NOT support IndexNow (despite testing since October 2021)
  • Shopify: Native integration since May 2025
  • WordPress: 10+ million active installations
  • No native Next.js integration — can be implemented webhook-based

IndexNow has achieved significant adoption — however without the most important search engine provider.

Adoption and Impact

The latest verifiable Bing data (December 2024) shows 3.5 billion daily submitted URLs and IndexNow as the source for 22 percent of all clicked Bing URLs. Shopify launched native integration in May 2025, Cloudflare expanded to all Paid Plans in Q4 2025.

Google Missing

Google does not support IndexNow as of April 2026, despite test announcement in October 2021. For sites primarily optimizing for Google, IndexNow remains an add-on for Bing visibility and AI platforms that use the Bing index (particularly ChatGPT Search).

Next.js Integration

No native integration. Recommended approach: Payload CMS webhooks trigger a Node.js script that sends changed URLs to api.indexnow.org/IndexNow.

Data & Statistics

3,5 Milliarden URLs täglich über IndexNow eingereicht

Bing (Dezember 2024) (2024)

IndexNow verantwortlich für 22% aller geklickten Bing-URLs

Bing (2024)

WordPress: 10+ Millionen aktive IndexNow-Installationen

WordPress Ökosystem (2025)

Fabrice Canel, Principal Program Manager, Microsoft Bing

FAQ

Why doesn't Google support IndexNow?
Google announced tests in October 2021 but has not implemented the protocol by April 2026. Google's crawling infrastructure is highly optimized and already responds quickly to sitemap updates and Search Console API calls. The added value of IndexNow is minimal for Google.
How do I implement IndexNow in Next.js?
No native integration available. Implementation: place API key file in /public, create Node.js script that sends URLs to api.indexnow.org/IndexNow, and integrate into deploy pipelines or Payload CMS webhooks. The npm package indexnow-submitter provides a Node.js client.